The only interesting thing I’ve found about [cuil](http://www.cuil.com) is that it’s getting a ton of bad press. What makes this interesting is that most search engine upstarts get _no_ press, good or bad. I’ll bet they’ve [paid a bunch of money](http://www.paulgraham.com/submarine.html) for a PR agency.

I tried it out… I found the search results page very confusing. Which hit is the second best hit, the one below the first result or the one to the right of it? Why don’t the headlines in the second and lower rows line up (this must communicate something about the ordering of the search results)?

Also, there are no ads. This means that either:

* They won’t make money
* They’re making money in ways they don’t tell us (subversive)
* They’re doing a bait and switch and will monetize this later (subversive)

Drat. uncuil.com is already taken.